Despite the festive season, sales within the UK retail sector have not been jolly and only grew by 0.7% in November according to the British Retail Consortium.
Although shoppers are generally expected to hit the high street and stock up for Christmas, spending is at a low – November being the weakest growth since earlier this year in May.
It’s been suggested that the mild weather may have hampered spending – with sales of toiletries and cosmetics falling for the first time in two years.
Consumer’s conservative spending on the high street could also be down to the popularity of online spending. Using online stores consumers are often able to purchase goods at cheaper prices without leaving their home.